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Quaker Oats Man - One of the oldest advertising mascots in America, the Quaker Oats Man became the first registered trademark for a breakfast cereal in 1877. Through the years, many have mistaken The Quaker Oats Company mascot as William Penn or Ben Franklin, but in truth, the image of a man dressed in the Quaker garb was purposely chosen to reflect the "Quaker" faith and its values of honesty, integrity, and purity. Surprisingly, the actual Society of Friends (a.k.a. the "Quakers") went to court to have their association with the cereal removed, but they lost the court battle.
The portrait of the Quaker man on the Quaker Oats popular red, white and blue package has been updated just three times since its creation - once in 1946, again in 1957 and most recently in 1972. The original 1877 image was a full-length picture of a kindly Quaker man holding a scroll with the word "Pure" on it.
In 1946, graphic designer Jim Nash developed a new Quaker identity by introducing a black-and-white version of the now-familiar smiling head portrait. In 1957, Chicago artist and illustrator Haddon Sundblom updated Nash's line drawing to a full-color portrait of the Quaker man, and in 1972, John Mills painted the stylized blue and white graphic image that appears on packages today